Maddox Media is the online publisher of the largest Black Friday platforms in countries such as The Netherlands and Belgium. The company was established in The Netherlands in 2005. Maddox Media is specialized in the development, management and promotion of affiliate marketing platforms. Maddox Media focuses mainly on the events: Black Friday and Cyber Monday.

The aim of these platforms is to provide consumers with an up-to-date overview of all shops and the best Black Friday deals and Cyber Monday deals. The goal of these overviews is to make it as easy as possible for the consumers to take full advantage of the best shopping days during the year. In the last quarter of the year, more than three million consumers check these platforms. In the past years Maddox Media has entered into many collaborations with business-to-consumer webshops. The goal of these collaborations is to help and offer them opportunities to be visible among the purchasing target group.