Black Friday Expert

Black Friday Expert is the largest platform in Flanders and Walloon in the field of Black Friday and Cyber Monday. In 2017, almost 250,000 visitors selected their favorite deals on this platform. Nowadays almost 700,000 visitors pass us by. This growing popularity could be due to the amount of collaborations.

We work with more than 100 well-known and unknown partners. Some of the known partners are Coolblue, MediaMarkt, ColliShop and Krëfel. Besides visitors on the website, Black Friday Expert also has a fanbase on social media and via e-mail. The two most popular social media platforms for Black Friday Expert are Facebook and Instagram. Almost 5,000 people follow Black Friday Expert on Facebook and 2,000 people follow us on Instagram. Thereafter, we send a couple of newsletters to almost 12,000 subscribers in the period of Black Friday. These different platforms create a lot of possibilities and opportunities for advertisers.

BlackFridayExpert winkeltas shoppen


Target group

Most of our visitors are between 25 – 34 years old. The other most common age group is 34 – 44 years old. There is not a big difference in the gender of the visitor. More males visit Black Friday Expert (53.8%) than females (46.2%). Thereafter, most people live in cities like Antwerp, Gent and Brussels.  

People in the target group 25 – 34 years old would like to receive information about smartphones, Google, holidays and fashion. The older target group is more interested in information about white goods, cosmetics and living & interior. There are differences in the interests of males and females. Males would like to have information about electronics, tv’s and audio. Females on the other hand would like to receive more information about leisure time, cosmetics and living. 

Advertising possibilities

There are multiple possibilities for advertisers to draw attention to their brand. One of these possibilities is to publish a deal square on the Black Friday overview page.  Besides this, an advertiser can also decide to put a deal in the spotlight in the newsletter. Read more below about the different advertisement possibilities. 

Deal square

A brand or (web)shop can be published as deal square. The special Black Friday deal square will be published on:

  • – The Black Friday overview of all deals and shops
  • – The personal store page
  • – In the search options
  • – In relevant filter options


The special banner can include an image of your brand and the deal. The banner will be published after every four rows of shops in the shop and deal overview.


The Black Friday newsletters will be send in the Black Friday week to more than 12,000 subscribers. In this newsletter, the best deals will be promoted. Shops or deals are featured.


Interested in becoming a partner? Contact me and we will dive into the possibilities

Contact for partnerships

Contact for other questions

Post address

Parallelweg 30
5223 AL ‘s-Hertogenbosch
The Netherlands