Target group

Most of the visitors are between 25 – 34 years old. The other most common age group are people between 35 – 44 years old. More females visit Black Friday Nederland (54.89%) than males (45.11%), although the difference is small. Thereafter, the most common regions are North-Holland, South-Holland and North-Brabant. The city where most visitors are from, is Amsterdam.

People in the target group 25 – 34 years old are most of the time interested in information about media, games, elektronics, fashion and traveling. People of older ages are more interested in information about household and living deals, free time and coffee machines. Furthermore there are differences in gender. Women are more interested in deals related to fashion, traveling or toys for the kids  in comparison to men. Men are on the other hand more interested in deals related to electronics and gaming.  

Advertising possibilities

There are multiple possibilities for advertisers to draw the attention of consumers who are willing to buy. The different channels such as the website, social media and e-mail can be used to promote a brand and/or offers. One of the most popular possibilities is to publish a deal square on the Black Friday overview page. Besides this, advertisers can also decide to put a deal in the spotlight in the newsletter. Read more below about the different advertisement possibilities.