Cyber Monday Nederland is the largest platform in The Netherlands where consumers can find the best Cyber Monday deals. Cyber Monday is the online shopping day of the year that takes place on the first Monday after Black Friday. Most of the time there are special deals that are only available on Cyber Monday. Other deals have a duration of one week or longer, which means they are both valid during Black Friday and Cyber Monday. Both of these deals are visible on Cyber Monday Nederland.
Cyber Monday Nederland has collaborations with well-known partners like MediaMarkt, Bol.com, Coolblue and Dyson. Aside on the website, the offers can also be found in newsletters. Cyber Monday Nederland utilizes the fanbase of Black Friday Nederland to reach out to almost 45,000 subscribers. In this way subscribers are able to take full advantage of both Black Friday and Cyber Monday. Last of all, deals are also promoted via social media. This means there are multiple possibilities and opportunities for advertisers to draw attention to their brand during the Black Friday and Cyber Monday period.
Most of the visitors are between 25 – 34 years old. The other most common age group is 34 – 44 years old. There is not a big difference in the gender of the visitor. More females visit Cyber Monday Nederland (54.89%) than males (45.11%). Thereafter, the most common regions are North-Holland, South-Holland and North-Brabant. The city where most visitors are from, is Amsterdam.
People in the target group 25 - 34 years old are most of the time interested in information about media, games, elektronics, fashion and traveling. People of older ages are more interested in information about household and living deals, free time and coffee machines. Furthermore there are differences in gender. Women are more interested in deals related to fashion, traveling or toys for the kids in comparison to men. Men are on the other hand more interested in deals related to electronics and gaming.
There are multiple possibilities for advertisers to draw the attention of consumers who are willing to buy. The different channels such as the website, social media and e-mail can be used to promote a brand and/or offers. One of the most popular possibilities is to publish a deal square on the Black Friday overview page. Besides this, an advertiser can also decide to put a deal in the spotlight in the newsletter. Read more below about the different advertisement possibilities.
A brand or (web)shop can be published as deal square. The special Black Friday deal square will be published on:
The special banner can include an image of your brand and the Cyber Monday deal. The banner will be published after every four rows in the shop and deal overview.
The Cyber Monday newsletter will be send on Cyber Monday to almost 45,000 subscribers. In this newsletter, the best Cyber Monday deals will be promoted. Shops or deals are featured.
Interested in becoming a partner? Contact me and we will dive into the possibilities.
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